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Connecting Meta (Facebook) Pixel to JBFOne

Advanced Settings. · JBFOne Knowledge Base

Connecting Meta (Facebook) Pixel to JBFOne

Meta Pixel connects your JBFOne website and registration pages to your Meta advertising account, letting you track visitor traffic, measure conversions, and build audiences for your Facebook and Instagram ads. This is a one-time setup per location — once it is connected, it runs in the background and tracks automatically.


This setup works best as a split-screen: have JBFOne open in one window and your Meta Business Manager account open in another at business.facebook.com. You will move back and forth three times — find a piece of information in Meta, paste it into JBFOne, and save before moving to the next one.






What you'll complete:

  • Find and paste your Business Portfolio ID
  • Find and paste your Pixel ID
  • Generate and paste your Conversions API access token
  • Publish your JBFOne site to activate tracking


Before You Begin

Confirm the following before starting:


  • You have a Meta Business Manager account
  • You have a Meta Pixel already created and receiving events in your account
  • You have JBFOne open at app.jbfsale.com in one window
  • You have Meta Business Manager open at business.facebook.com in a second window, side by side with JBFOne


Pro Tip  If you have multiple pixels in your Meta account, confirm which pixel is tied to your JBF location before you start. You will need to match the right pixel to the right JBFOne location throughout this process.


Open the Configure Panel in JBFOne

Start on the JBFOne side so the panel you will be pasting into is already open and ready.


Manage → Settings → Integrations → Meta (Facebook) → Configure



Leave this panel open. You will come back to it after every trip to Meta.



Step 1 — Business Portfolio ID

Find it in Meta: business.facebook.com → Settings → Business info


  1. In Meta Business Manager, scroll down the left sidebar and click Settings.
  2. Click Business info in the left panel. Your Business portfolio ID appears under your business name. Copy it.
  3. Switch to JBFOne. Paste the ID into the Business Manager ID field. This field is optional but recommended.
  4. Click Save. JBFOne will confirm your settings were saved. ✓




Step 2 — Pixel ID

Find it in Meta: business.facebook.com → Settings → Data Sources → Datasets & Pixels


  1. Back in Meta, scroll the left sidebar to Data Sources and click Datasets & Pixels.
  2. Locate the pixel tied to your JBF location. Click on it to open the details panel. Your Pixel ID appears at the top. Copy it.
  3. Switch back to JBFOne. Paste the ID into the Pixel ID field.
  4. Click Save. ✓


The Label field is optional — leave it blank or add a note for your own reference whenever you'd like.




Step 3 — Conversions API Access Token

The Conversions API access token is a long code that authorizes JBFOne to send conversion data directly to Meta. You generate it from inside your pixel's settings.


Find it in Meta: Datasets & Pixels → your pixel → Events Manager → Settings → Generate access token


  1. With your pixel open in Datasets & Pixels, click the link to Events Manager. This is the fastest path to the token generation screen.
  2. Confirm you are viewing the correct pixel. If you have multiple pixels, use the dropdown to select the right one.
  3. Click Settings across the top tabs. Scroll to Set up direct integration. Select Set up with Dataset Quality API (recommended).
  4. Click Generate access token. Copy the full token — it is a long string of characters. Do not edit or shorten it.
  5. Switch back to JBFOne. Paste the token into the Conversions API access token field.
  6. Confirm the Enabled checkbox is checked. Click Save. The token field may appear to clear — that is expected behavior. Your settings are saved. ✓



Pro Tip  If you generate a token and navigate away before saving it in JBFOne, you can generate another one from the same screen. Generating a new token does not break your existing connection.


Leave Test event code blank unless you are actively testing pixel events with Meta's Test Events tool.



Publish to Your Public Site

The final step is publishing your JBFOne site so the pixel connection goes live. Until the site is published, tracking will not activate.


Manage → Local Website → Publish to Public Site



  1. In JBFOne, go to Manage → Local Website.
  2. Click Publish to Public Site. This pushes your current site live and activates the pixel connection. ✓


If your site was already published before this setup, clicking Publish again refreshes the connection. This is a quick step but a required one.


Your Meta Pixel is connected and tracking is live.

Next Steps:

  • Confirm your pixel is receiving events by checking Events Manager in Meta Business Manager
  • Return here any time to update your token if it expires or if you switch pixels


Last Updated: SW & NC — 06/27/2026


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