Building Your Sale · JBFOne Knowledge Base

Building Your Landing Page

Your Landing Page is what consignors see when they click Sell With Us on your website, or when they choose Learn More or Sign Up from the Find Events screen inside JBFOne. There are two pieces to keep in place at all times, and a third to set up when you're running more than one sale simultaneously.

What you'll complete:

• Part 1 - Update your No Active Event landing page
• Part 2 - Build your event-specific landing page content
• Part 3 - Set up a Multi-Event landing page (if you have two active sales)

Note: The cards on your Landing Page are yours to write — and a blank field with no starting point can stop you cold. This article gives you ready-to-use templates for each card. Copy, paste, and make it yours. Add images, checklists, or links if you want — just keep the goal in mind: get them in the door.

How It Works

There are two separate places a landing page can come from, and JBFOne determines which one to show automatically based on settings:

• No Active Event version — Always-on fallback. Shows any time there is no active event linked to your website. Everyone has a default version called "Original" that is pre-published but contains placeholder content. You must update it before your site goes live.
• Event-specific version — Built inside the event itself (Event Setup → Event Info → Landing Page tab). When an event is active and published, this version loads automatically for that event.
• Multi-Event version — Manual setup. Used when two or more sales are open for registration at the same time. You create this version yourself and assign active events to it.

Note: The event-specific and multi-event versions show when active events are published. When no active event exists, the No Active Event version takes over automatically.

Part 1 — Your No Active Event Landing Page

Manage → Event Setup → Landing Page

This is your between-sales page. Every franchise should have one in place at all times. The default "Original" version is already published — but it contains placeholder content that must be replaced with your own.

Edit the Original Version

1. Navigate to Event Setup in the left nav, then click the Landing Page tab.
2. Click the pencil icon next to the Original version to open the editor.
3. Confirm Display Mode is set to No Events and Status is set to Published.
4. In Card 1, replace the placeholder title and body content with your own between-sales message. This is free-form — add text, images, or a mix of both. Tell your community what's coming and keep them engaged.
5. Click Save. ✓

Copy/Paste Template

[Sample content for a No Active Event card]

Pro Tip  Update this page at the start of each between-sale period. It's the first thing consignors see when registration is closed — make it feel current, not abandoned.

Part 2 — Your Event-Specific Landing Page

Manage → Event Setup → Event Info → Landing Page tab

This landing page is tied directly to a specific event. It's built inside the event's Event Info section and loads automatically when that event is active and published. Card 1 is generated automatically — Cards 2–4 and FAQs are optional but recommended.

Card 1 — Event Info (Auto-Generated)

Card 1 is built automatically from the Event Info tab. It displays the event name, dates, venue, consignor fee, and payout rate. To update anything shown on Card 1, go back to the Event Info tab — you cannot edit it here.

Important Note: If your event has dates and venue confirmed, Card 1 alone is enough to publish a functional landing page.

Card 2 — Seller Schedule (Optional)

1. Scroll to Card 2 and enter a title (e.g., Seller Schedule).
2. In the body, add your drop-off dates and times, shop early access dates, half-price early access, and pick-up information.
3. Click Save landing page. ✓

Copy/Paste Template

[Only include essential Consignor Schedule info. Less is more. This card is visible before a consignor logs in or creates an account — keep the focus on getting them in the door.]

Card 3 — What Can You Sell (Optional)

1. Enter a title (e.g., What can you sell?).
2. In the body, list accepted item categories for your sale.
3. Click Save landing page. ✓

Copy/Paste Template

[Be in 'yes' mode here. Do not include limits. The purpose of this content is to help them click to log in or create an account. Do not add obstacles in that customer journey.]

Card 4 — Why Sell (Optional)

1. Enter a title (e.g., Why Sell?).
2. In the body, make the case — average earnings, community impact, ease of selling with JBF.
3. Click Save landing page. ✓

Copy/Paste Template

[Selling at JBF is the pitch. Keep it benefit-focused. End with a clear call to action.]

Pro Tip: Card titles are optional and are visible to consignors. If you add a title, keep it short and specific.

FAQs (Optional)

1. Scroll to the Frequently Asked Questions section below the cards.
2. Add up to 5 consignor-focused questions and answers. Focus on what new sellers ask most.
3. Click Save landing page. ✓

Copy/Paste Template

[The FAQ appears on the Landing Page below the cards. It is a low-friction way to answer the questions new consignors ask before they decide to register. Use it to remove hesitation, not to explain every rule.]

Pro Tip  Cards 2–4 and FAQs are optional, but each one gives consignors a reason to register. A landing page with only Card 1 works — a landing page with all four cards and a few FAQs converts.

What consignors see depends on how much you've built:

• Card 1 only — event details card with Register to Sell and Contact Us buttons
• All 4 cards + FAQs — full landing page with schedule, item info, pitch, and answers

Part 3 — Multi-Event Landing Page

Only needed if you have two or more active sales running at the same time.

Manage → Event Setup → Landing Page → + Add version

When two sales are active simultaneously, you can create a Multi-Event landing page that shows both side by side. Consignors can Learn More about each event (which takes them to that event's full landing page) or go directly to Register to Sell for either sale. You can include up to 4 events, but most franchises will use 2.

Create a Multi-Event Version

1. Navigate to Event Setup → Landing Page and click + Add version.
2. Enter a Version name that identifies both sales (e.g., 26 Fall / 26 Holiday).
3. Set Display Mode to Multiple Events.
4. In Card 1, select your first active event from the dropdown.
5. In Card 2, select your second active event from the dropdown. Add Cards 3–4 if needed.
6. Set Status to Published.
7. Click Save. ✓

Pro Tip  When a Multi-Event version is published, it becomes what consignors see when they click Sell With Us on your website. The individual event landing pages stay intact — the Learn More button on each card routes directly to that event's full page.

Your landing page is set up and ready for consignors.

Last Updated: SW — 06/12/2026