Website Setup

Your local website is the public face of your sale. This is where shoppers find your event details, consignors land when they click your registration link, and your community learns what JBF is all about. Each section is managed separately and saves independently.

What you’ll set up in this article:

Hero Panel
Event Info
Sale Calendar
About
Charity Partners
Badges, Testimonials, FAQs & Social

Hero Panel

Why this matters: The Hero Panel is the first thing visitors see when they land on your site. The image carousel sets the visual tone for your sale and gives shoppers and consignors an immediate sense of what’s available.

Where to find it: Local Website (left nav) → Hero Panel → + Add Another Image

Steps:

Navigate to Local Website in the left nav and click Hero Panel. Click + Add Another Image and select an image from the gallery or upload your own (1200 x 600 px recommended, max 4 MB).
Add at least one image. Additional images rotate as a carousel. Save draft.
Confirm your image appears in the carousel preview. ✓

Event Info

Why this matters: Event Info connects your public website to your active event. It controls the consignor registration link, displays your sale dates and venue, and feeds the shop sale link to shoppers.

Where to find it: Local Website (left nav) → Event Info → select your current event → Save draft

Steps:

Navigate to Event Info. Select your current event from the dropdown. The consignor registration link will populate automatically from your event’s External Registration URL.
Enter your event date, venue, and address. Add your Shop sale link and Seller Earn Percentage — both are required. Save draft. ✓

Sale Calendar

Why this matters: The Sale Calendar controls which schedule types are visible on the public website. Checking a type here makes those time blocks visible to the public — uncheck anything you don’t want displayed.

Where to find it: Local Website (left nav) → Sale Calendar → check schedule types → Save draft

Steps:

Navigate to Sale Calendar. Check the schedule types you want visible on the public site. Early Access and Sale are checked by default.
Uncheck any types you don’t want publicly displayed. Save draft. ✓

About

Why this matters: This is where shoppers and consignors learn about you and your franchise. A completed About section builds trust and gives your site a personal voice.

Where to find it: Local Website (left nav) → About → fill in fields → Save draft

Steps:

Navigate to About. Add your location establish year, upload an owner headshot (portrait 3:4), and write your owner bio.
Add content to the About Valet Program field if your sale includes valet tagging. Save draft. ✓

Charity Partners

Why this matters: Your charity partner is part of your sale’s story. This section displays your partner organization and logo on the public site, reinforcing the community impact of every consignor’s donation choice.

Where to find it: Local Website (left nav) → Charity Partners → fill in fields → Save draft

Steps:

Navigate to Charity Partners. Enter your charity name and a brief description.
Upload at least one charity logo. Up to three logo slots are available. Save draft. ✓

Badges, Testimonials, FAQs & Social

Why this matters: These four sections round out your public site. Badges show your franchise credentials. Testimonials let happy consignors speak for you. FAQs reduce repetitive questions before registration. Social links connect your site to where your community already is.

Where to find it: Local Website (left nav) → Badges / Testimonials / FAQs / Social → fill in each section → Save draft

Steps:

Navigate to Badges. Select a badge for each slot from the gallery or upload your own. Choose badges that reflect your franchise credentials — years in the community, average seller check, or award recognition.
Navigate to Testimonials. Click + Add Testimonial and add at least one consignor testimonial. Include a photo, name, location, and their quote.
Navigate to FAQs. Click + Add FAQ to write your own, or click Load FSC FAQs to start from the corporate defaults. Edit to match your sale specifics.
Navigate to Social and add your Instagram, Facebook, and TikTok links. Save draft. ✓

Your website is ready for the public.

Hero Panel, Event Info, Sale Calendar, About, Charity Partners, Badges, Testimonials, FAQs, and Social are all set. Head to Go Live to run your final checklist and take your event active.

Next Step → Go Live

Last Updated: SW - 4/20/26

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